Gramicci is an outdoor brand started by the free-spirited rock-climber Mike Graham in Yosemite National Park, America. In pursuing “easy and comfortable” clothing and driving new standards, Gramicci has since evolved as a lifestyle brand loved by countless cultural movements. Take a look below to find out about the collaboration between Gramicci and KINTO to create a custom WATER BOTTLE.
Message from Gramicci
"Gramicci climbing wear is popular on the streets too, so we design our products with various scenes and styles in mind, embracing different materials and silhouettes to create new looks. At our core however is our 'easy and comfortable' ethos as a lifestyle brand and our passion to push new standards. We felt that the attention to detail in the seemingly simple design of KINTO's water bottles and the product concept to create something that can be enjoyed with your outfit resonated with our design philosophy. I also find that the WATER BOTTLE makes water – the liquid essential to all life – glimmer attractively, increasing my motivation to hydrate. Why not make your bouldering debut with our new Gramicci × KINTO water bottle?"
"Gramicci climbing wear is popular on the streets too, so we design our products with various scenes and styles in mind, embracing different materials and silhouettes to create new looks. At our core however is our 'easy and comfortable' ethos as a lifestyle brand and our passion to push new standards. We felt that the attention to detail in the seemingly simple design of KINTO's water bottles and the product concept to create something that can be enjoyed with your outfit resonated with our design philosophy. I also find that the WATER BOTTLE makes water – the liquid essential to all life – glimmer attractively, increasing my motivation to hydrate. Why not make your bouldering debut with our new Gramicci × KINTO water bottle?"
[BRAND INFORMATION]
Gramicci
In the 1970s, a rock-climber in Yosemite called Mike Graham (also known as the Stonemaster) was pioneering a new way of climbing that focused on speed and style. To aid his climbing, Graham improved his shorts with details such as the diamond-shaped gusset crotch that allowed full 180 degree flexibility and webbing belts that could be adjusted with one hand. Gramicci was launched in 1982 from a small garage in California with these revolutionary climbing pants. Since then, Gramicci wear developed for hardcore climbing has also made its way into the city, attracting many people with their "easy and comfortable" fit.
gramicci.jp / @gramicci_jp
